I find it fascinating how much connection there is between the soft side & data. This article from Adam Votava is yet another one that I really like.

He mentions a lot of different biases which are so interesting. He then contemplates on what could help - empathy & open mind. I could not agree more. From his 4 points that he lists, I'm a big fan of #2 - Be genuinely interested in what drives the other side. 

What are your thoughts?